Learning Journal

As amazed as I was and as hilarious as it sounds, there is (well sort-of was) a Barack Obama Chia Pet. I am proud and embarrassed to say th...

If I say the name Vince Shlomi, you probably have no idea who I’m talking about. But, more than likely you’ve seen him on TV in a popular c...

A guest speaker in one of my classes who is an executive at Astra Zeneca brought up one of biggest issues facing marketing at pharmaceutical...

I knew that Twitter was huge, but I never felt compelled to venture into and explore this hit new social networking site. But after hearing...

McDonald’s acts as a virtually integrated company, but it is not an integrated company (from the point of ownership). The company does not ...

Advertising longer term effect on the brand long term strategy to build and protect the brand Promotion greater impact on immediate sales fi...