Facebook

I think that Facebook and other social networking website are the “now” of marketing and offer a more personal way to gain business. When you think about it, everyone who has Facebook account is marketing themselves. We post pictures, make groups, and schedule and invite people to events. In turn, we are promoting who we are, our interests, and things we like to do and want to make others aware and attract them to these as well. So why not market businesses in the same way? An even bigger advantage to advertising on social networking websites is that money can be spent targeting specific customers that are more likely to buy your product. Using limited search criteria and terms related to the product, the ad will only appear to the people that fit. TV commercials do this to a certain extent by showing them on channels that are thought to be watched by prospective customers. For example, Cialis commercials overwhelm the ESPN during March Madness because men are probably watching basketball more than women. But the ad is useless and a waste of money anytime that a woman sees it. On Facebook, however, the viewers profile contains everything a marketer needs to know about the customer. And because the user has provided this information, the business doesn’t need to rely on market research or trends to know who will see the advertisement and can be confident that the people they hope will see it actually are.