Targeting Pittsburgh’s Markets

Pittsburgh is a market segment in itself when looking at the bigger picture. People here act a certain way and buy certain things that are different than people in other cities or countries. Then, within Pittsburgh, we can break down the market even further. Different industries and companies identify and target specific segments to sell their products then develop strategies to reach these segments.

I have come up with some strategies for marketing to different segments in Pittsburgh:

	Homosexuals	Retirees	College Students	Single Mothers	Wealthy Couples
	- In specific neighborhoods and social venues that are known to be gay attractions - Gay-affiliated websites and internet groups - Rainbow Alliance on college campuses	- Country Clubs - Hospitals - Pennysavers, newspaper ads - Commercials on the local news channels - Large writing, speak loudly	- On campuses, in dorms, cafeterias - School newspapers - Facebook - Bars and clubs - Offering free stuff (esp. food)	- Grocery stores - Day care centers - Coupons - Through their children/make their kids want it - Words such as FAST, EASY, QUICK, CONVENIENT, LOW COST	- At up-scale restaurants - In neighborhoods with high property value - Malls, high-end stores - Focus on the name brand/brand image and its lower-priced competitor - Words such as LUXARY, PERSONAL, STAND OUT, BETTER