Market Research Out in the Open

After returning from my spring break cruise, I received an email from Norwegian with a request to complete their post-cruise survey. When I navigated to the page, I was alerted that FirmX had been hired by Norwegian to conduct market research to improve customer experience on their ships. This was the first time that I have ever noticed deliberate exposure that market research was being conducted. I’m not sure why the company did this. It may have been Norwegian’s attempt to get honest responses from returning cruisers. I am interested if this disclaimer has any effect on the results of the survey.