Brands as Action Words

The more popular a brand becomes, the more it is used in conversation. As it continues to grow and gain exclusivity in consumer’s minds, it is likely that the brand will be used as a verb to describe an action portrayed by the brand. The most famous instance of this is of course, Google. Originating as a search engine, Google surpassed AskJeeves, Yahoo, and MSN until it reached the top of the charts. Anytime you needed information about something online, Google was the place to go. We all started to visit Google without even thinking and this is when it earned its status as a verb. “Google” has a new meaning, replacing “search for” and “look up” on the world wide web. “Google it” flows freely as an action in our society thanks to brand power.