How do we recognize the social status of someone walking down the street? By their appearance—their clothes, shoes, handbags, accessories, car. But only because of brands. If all of these things went without labels, it would be a little more difficult to know how much they cost or where they were bought. And frankly, it really wouldn’t matter. We love to express our membership in a certain class (particularly higher) by purchasing brand name things that are unanimously expensive. And we love to judge and make assumptions about people accordingly. Think about it. . . you probably already have a map in your head that enables you to associate every brand with a store, price, certain people, or impression. Here are some of the ones that I can think of:
Upper class
• Burberry
• Louis Vuttion
• Christian Louboutian
• Chanel
• Mercedes
• Tiffany
Middle Class
• American Eagle
• Nike
• Toyota
• H&M
Low Class
• Jordache
• Route 66
• Rusted, older car
• Payless
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