SWOT

I chose to do a SWOT analysis on my favorite store- Martin & Osa.

Strengths

· Offer coupons

· Email distribution of sales and promotions

· Free tailoring

· Friendly and helpful employees

· Provide bottles of Fiji water while trying on clothes

· Quality merchandise

· Reasonable prices

Weaknesses

· Target only mid 20’s- mid 30’s population

· New products only with new season

Opportunities

· More locations at other malls in different areas

· Offer a brand credit card

· New location in the mall

· Bigger accessory and shoe selection

· Catalog

· Appeal to wider range of ages/additional streamline stores (baby, etc)

Threats

· All other clothing stores in the mall

· American Eagle (specifically, because M&O is an AE brand although marketed separately)

· Economic recession