**BIGGEST UNKNOWN/WEIRD SURPRISE- The Wi-Fi Alliance is a real organization that owns this term. . . with a registered trademark. Who woulda thought?! But since they own the term, I guess I should go by their definition. “any wireless local area network products that are based on the Institute of Electrical and Electronic Engineers’ 802.11 standards. Excuse me if my use of Wi-Fi doesn’t pertain exactly to what the alpha organization says it should!
CRM- (Customer Relationship Management)- processes a company uses to track and organize its contacts with current and prospective customers.
Data Mining- process of extracting hidden patterns from data
- important tool to transform data into information
- can be applied to data sets of any size
- CANNOT uncover patterns which are not already present in the data, nor uncover patterns in data that has not been collected
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